For real estate agents, a great first impression is the key factor in selling property. Typically,” says Jan Van Horne of Coldwell Banker Burnet Realty, “…a potential buyer has decided within ten seconds after they step in the front door; an opinion was formed as they pull into the driveway!” That really doesn’t leave room for errors.
“To achieve the greatest possible outcome,” Jan adds, “a home should always be presented at its best, the first time around.”
The most crucial stage of selling property begins when buyers arrive to observe the home (inside and outside). Even the way an open house is staged to attract serious buyers, not just curious on-lookers, could make a difference.
Cwik’s Different by Design provides an objective and professional assessment of your home’s strengths, as well as areas of challenge. We then provide solutions to help buyers fall absolutely in love with what they see. So often, you cannot be truly objective about your home, and how you have personalized it to your particular taste.
Experienced realtors know the excitement of receiving that first offer. However, it is disheartening when that offer is disappointingly low, or doesn’t come in for months. Many realtors experience the frustration of several showings, putting your life on hold without ever receiving a single offer. This makes everyone anxious and wondering ~ why?
You may feel the only way to attract buyers is to lower the asking price; this could result in a substantial reduction in profits! Don’t forget, you have control over the selling process ~ even the ability to price your home at the highest end of a realistic price range.
It is essential that buyers feel an emotional sense of home in your house. Whether or not a buyer experiences those feelings depends entirely on how your house is prepared for showing. When a buyer feels, ‘this is it… this is the one….this could be our home,” he/she moves to the next step ~ MAKING AN OFFER.
When location is an issue, it is extremely important to have your home display on its merits. A less than great location can be a detriment; staging can counteract this challenge. Staging contributes greatly to help sell your home regardless of the location. When location is a problem, STAGE®!
Staged® homes sell 50% faster and for more money than non-staged homes. (National Association of Realtors)
- Maximize sale price
- Minimize stress
- Provide homeowners the best chance to sell
- Decrease number of days on the market
- Professionalize property to stand out
National statistics show that staged homes sell in one-half the time of a non-staged home and garner selling prices of 5% to 6% more than non-staged homes.If the home could benefit from a stager’s services but the cost is prohibitive by the seller; as a real estate agent, you might want to pay for all or a portion of a stager’s fee as part of your marketing plan. Remember, staging is an investment and it is always less than a price reduction, which influences your commission.